Coca-Cola and Milk

Soda sales dip, so make milk

A FAMILY of Polar Bears celebrating Christmas in the North Pole. It's about the only TV commercial I remember as a kid. It featured my favourite drink. These two idea's together seemed cool and obviously unforgettable. Just like the taste of my favourite drink. You guessed it - Coke. Who doesn't like Coke at the end of a hot and hard day's work on the property? Or at the beach? Or once you leave the office? Or with dinner? I certainly can attest to being that person several times over. 

I know Coke isn't so cool and refreshing for your body. On the other hand, it certainly does good things for the mind. It's relaxing and it's fun to drink. Puts some pop into your life. Here in Shanghai, it's used for home cooking. Called Coke Chicken, all you need is to cook up one chicken and saute some onion and garlic. Put it all together with a bottle of Coke and an hour later you will have a nice casserole. Not the healthiest but Coke does great things with flavor, permeating through the meat like none other. 

As popular a drink as it is, Coke sales have dropped to a multi-decade low. That doesn't mean the global giant that is often found in our fridges and pantries is about to disappear. Introduce premium high-protein Coca-Cola milk. Trading under the brand, Fair Oaks Farms Brands, and named Fairlife, this milk has 50 percent more natural protein and less sugar than regular milk. In the US, the enhanced milk product is being rolled out to grocery stores throughout this year. Like all good things for our body, Fairlife milk will come at a higher cost. In the US prices for a half-gallon jug of the specialised milk are about $4.59, almost $2 more than regular and organic milks. 

 

The Fairlife bottle isn't so eye-catching like the Coca-Cola brand. So how is the multi-national company going to make sure your fridge is stocked? Through your mother. Advertisements will be directed towards homemaker's who, generally-speaking, are female. 

 

At this point it's unknown when Fairlife will be available globally.